HEALTHYVERSE
GRAPHIC DESIGN | ILLUSTRATION
Healthyverse GmbH is a German start-up transforming dental care through digital innovation, making dental diagnostics and treatment more accessible to patients. I have developed a long-term working relationship with them, creating graphic designs and illustrations for their multiple brands.
I was asked to create a logo for Healthyverse, their umbrella company. The brief to design a mark that ties into their futuristic space theme and represents how their sub-brands are unified under Healthyverse.
Rough Sketches
I created a unique icon around the idea of orbits looping through space.
Rough Sketches
For the typography, the client specified two fonts that they wanted to use throughout the brand identity. I used their choice of Sofia Pro for the wordmark, giving it a slight customization to give it a technical look and tie it into the secondary font of their choice, ABC Favorit Mono.
Rough Sketches
In certain use-cases, the following styling and treatments can be applied to enhance the futuristic space aesthetic.
Rough Sketches
I designed a business card, which they wanted to have a memorable and luxurious feel. To create this, we chose a 750g matte MultiLoft card with blue core and gave certain elements of the design a gloss coating for a more tactile experience.
Character Development: Stage 3
Detailed view of the line illustrations:
Character Development: Stage 3
A poster design that was used in a trade show event. The poster needed to show Healthyverse as the umbrella company and represent the sub-brands, with Dentinostic as the primary focus.
Character Development: Stage 4
Below is a summary of the brand guidelines, showing the logo in its various formats, as well as the colour palette and typography.